The Soft
Swimbait Revolution.

By:
Bryan Blazek
Date Posted: May 11, 2011
Many
advances in technology have changed the
way we collectively view fishing tackle
and artificial baits. The most
influential factor that often
contributes to innovation is new
synthetic compounds used for materials
that are the products of an increasing
technology driven market.

One only has to take a quick look at the
evolution of the golf club, for
instance, to realize the way materials
and new technology driven designs have
changed an entire sport. Fishing may be
less affected than golf by these
advances; however, it is affected
nonetheless. The advances in technology
and materials have created a plethora of
new bait and tackle options, with some
artificial baits offering lifelike
realism and swimming characteristics
that were previously unattainable.
I’m not here today to talk about fancy
high modulus graphite composites in our
rods, or alloys that make our reels
lighter. I am not even here to talk
about fluorocarbon and braided lines
that have made some fishermen regard
mono-filament as a thing of the past.
What we are here today to examine is the
evolution of the swimbait, from their
humble west coast and saltwater
beginnings, to the versatile
multi-species tools they have become
today.
Early Swimbaits
Sometime in the late 1970’s and early
80’s, soft plastic shad baits were
appearing on the fishing tackle market.
The baits were characterized by a paddle
tail and a shad profile that is still
found today on baits such as the Mister
Twister Sassy Shad. This venerable
design has found a place in the market
mostly among light tackle saltwater, as
well as walleye anglers. The smaller
size Sassy Shad is still a very
effective multi-species river tool for
everything from smallmouth bass to
walleye and pike, and carp of many
varieties.

The original shad bodies were made of a
much less flexible soft plastic,
therefore they often required heavy jig
heads and deep water to impart the
action on the lure. Because of these two
reasons alone, these shad bodies were
often disregarded by all but a few west
coast bass anglers. The Sassy Shad has
been catching fish since the early
1980’s, but many anglers fail to realize
it may be the grandfather of many of the
modern swimbaits on the market today.
The tail action that these lures create
with their large paddle tails not only
provides an ultra-realistic swimming
action, but also a noticeable vibration
to stimulate the target fish’s lateral
line.
Second Coming
Shortly after this, around the early
1990’s, Alan Cole of AC Plug Swimbaits,
largely considered the ‘father’ of the
swimbait, and a former
Fishing-Headquarters sponsor in
2008-2009, began testing a prototype of
a huge new rainbow trout swimbait.
Stocker size trout had become the main
forage for large bass in California
reservoirs, and Cole planned
capitalizing on this by crafting
meticulously detailed swimbaits that
recreated the look and swimming action
of the fish they were modeled after.

This new bait was an instant success,
spurring a number of similar designs
from big name manufacturers. These baits
were beautifully designed and painted.
However, they were much too large and
application specific to be widely
accepted among the bass fishing
community. Again, the common feature in
the high quality giant baits was usually
a large paddle tail. In recent years,
however, these lures have been adapted
to fish every depth with combinations of
hard and soft plastic construction and
other significant advances.

Brand new, for the very third
time.
In 1996, a California company,
Optimum Baits, began producing
hand poured swimbaits with insider jig
heads. Optimum’s design allowed for
precise control over the action the hook
and weight imparted on the lure, as well
as taking the responsibility of rigging
the bait out of the fisherman’s hands.
This was a huge innovation, and many
other companies quickly followed suit,
as is the case with any tackle
innovation.
There are many companies still
manufacturing this style swimbait,
further innovating on the appearance
with complex paint schemes and extremely
detailed molds. Looking at some of the
modern insider head swimbaits is often
like staring at an exact soft plastic
replica of the bait fish, but again with
a paddle tail and ultra soft plastic for
realistic swimming action and lateral
line stimulation. Some companies have
gone so far as to add rattle chambers as
well, for an ultra shad-like sound.
Below are a few examples of the modern
renditions of the insider jig head
swimbait.

Modern Swimbaits
The revolution of the modern swimbait is
most definitely attributed to advances
in computer technology, as well as
advances in manufacturing techniques. In
the late 2000′s, many hollow bodied
swimbaits started showing up on the
store shelves of tackle outlets,
initially in 5 inch followed by 3.5 inch
varieties. This, in turn, made a huge
impact on the use of swimbaits as a bass
catching tool for anglers in the
majority of the country, where these
sizes more accurately represent the bait
fish forage size for large and small
mouth bass we encounter.
These are very effectively rigged on
specially designed swimbait hooks with
screw type bait keepers and belly
weights. This style of rigging allows
for a very natural swimming action, as
well as weed resistance. Some companies
have also added a fluttering blade
beneath the hook for added flash. These
hook designs are able to incorporate a
screw type bait keeper, but you can get
a slightly different action by using a
belly weighted standard EWG hook.
Rigging with this hook can be good for
ultra thick grassy situations where you
want an ultra stealth entry in and out
of cover.
In addition, there has been a recent
innovation adding a belly slit to these
baits, making rigging an easier chore.
These style baits can also be fished on
a ball head or mushroom style jig head,
my preferred method for smallmouth bass
fishing on rivers.

Though one side of the market was
concentrated on hollow body swim baits,
the folks at Optimum were not content,
and went to work on further innovating
their corner of the swimbait market. In
an interview with Matt Paino, CEO of
Optimum Baits, Matt stated “The swimbait
market has seen a surge in hollow body
swimbaits over the past couple of years.
At Optimum we focused on our Line Thru
swimbaits, which were a variation of our
Suspending Optimums, as well as the
Double Diamonds.” Optimum Baits
capitalizes on computer aided design
processes both in the modeling and
manufacture of their molds, as well as
actually swimming the bait in a cyber
platform in order to create a distinct
action in their baits. He further
explains, “Technology speeds up
everything and allows you to make more
changes freely. Before when masters were
carved or molded it was extremely time
consuming and costly to start over from
scratch. Now we can have 3 slightly
different designs created on one rapid
prototype and can narrow the necessary
changes down real quickly.”


Paino concludes, “Optimum’s key focus on
creating the Double Diamond was the
action of the bait. That’s why Optimum
turned to a computer-aided design and a
simulation program that would virtually
‘swim’ the computer model of the Double
Diamond through all possible water flow
simulations representing the fresh and
saltwater scenarios where the Double
Diamond would be used, thereby enabling
Optimum to fine-tune the hydrodynamic
swimming actions of the Double Diamond
shape until perfect.”
The Double Diamond style bait is so
significantly different than many other
baits, I thought it would be a good idea
to discuss all available rigging
options, as there are a couple you
normally wouldn’t think of, and this can
be where this bait truly shines.
First of these would be the weightless
rig. Simply rig it texas-style on an EWG
hook. This is not possible with most
baits due to their propensity to roll
over. Despite the issue, the
hydrodynamic stability of this bait that
was gained in the design process allows
for this and Carolina rigging options.
That’s right; rig one on a Carolina rig
for an ultra wide zig-zag action at
depth. I could see this as an effective
way to present in grass flat situations,
as well as for fishing their Goby
patterned bait for smallmouth bass on
Lake Michigan.
Lastly you can Texas rig one with a
bullet sinker, if you are the guy who
wants ultimate soft bait versatility
without ever changing your hook. All of
the traditional swimbait hooks are also
applicable here. Optimum has also
recently developed a line-though
swimbait that utilizes a single treble
hook, and rides up the line when a fish
is on to reduce the chances of being
torn or lost; all while remaining a hand
poured soft bait.
Do the jig.
Do you like fishing a swim jig? Adding a
paddle tail bait to your swim jig adds a
different look to the bait, and may be
just the ticket when the grub isn’t
doing the job. Adding a bait like the
Double Diamond will even add a side to
side wobble to your jig.

Gear Up
Ultimately the responsibility lies with
the angler to select the bait and
rigging method that most closely
imitates the available natural forage.
It is very important to establish the
available natural forage when selecting
a bait in order to ‘match the hatch’.
With all of the various spawning seasons
throughout the spring and summer in
ponds, lakes, and rivers, it is
important to know what bass and possibly
other large predatory species are
feeding on. Many professional anglers
will turn to a 5 inch swimbait to seek
out larger fish once they have a limit,
because these baits are known to catch
some big bass. For instance, this is
exactly what Skeet Reese did in April
2010 to win at Virginia’s Smith Mountain
Lake Bassmaster Elite Series event with
an astonishing three day weight of 78
lbs. Reese focused his efforts on big
fish in shallow water, throwing Jerry
Rago swimbaits to close shoreline
quarters.
Personally I have had the most success
retrieving swimbaits at a good speed,
remembering that bait fish move fast,
especially when there’s a big bass
around. I make long casts, with a
constant fast retrieve. The occasional
jerk, or dead pause is often what it
takes to get a curious bass to strike.
You can cover all depths with soft
paddle tail style swimbaits, but they
can be a good search tool in order to
establish a pattern or find fish.
The beautiful thing about these baits is
none of them are more than 5/8 oz. in
total weight. They are effectively
fished on a 6 ft. 6 in. medium heavy
rod. Either spinning or baitcasting
outfits are fine, but I definitely
prefer a baitcaster for everything
larger than 3.5 inches. For lighter
baits, I use 14 lb. braided superline
with a 3 ft., 10 lb. fluorocarbon
leader. For the heavier baits I often
use a combo of 40/15, braid/fluoro,
starting with the same 3 ft. leader
length. Sometimes I tie my leaders even
longer; this is not for stealth, but so
I can retie a few times without tying
additional leaders. If you are fishing
particularly deep water, a fast sinking
fluorocarbon line will aid in getting
your bait deeper, faster, and stay
there. Line choice can be of particular
significance when fishing swimbaits, so
I would advise to go with the lightest
line you think is responsible in order
to minimize the affects of wind and
current on the bait.